Should Animals Be Used For Genetic Or Consumer Testing

Should Animals Be Used for Genetic or Consumer Testing? Each year, â€Å"more than 100 million animals are killed in U.S. laboratories for biology lessons, medical training, curiosity-driven experimentation, and chemical, drug, food, and cosmetics testing.† There are all types of animals that are used to do these experiments. Animal testing is inhumane and cruel, and causes pain to living creatures. Also, the reaction of drug in an animal s body can be very different from a human s body. An important thing about animal testing is that it can be very costly and unnecessary. Testing on animals should not be permitted because it is causing unnecessary harm to a living animal. To begin with, most animals go through large amounts of pain when they are getting tested. â€Å"Some animals are forced to inhale toxic fumes, others are immobilized in restraint devices for hours, some have holes drilled into their skulls, and others have their skin burned off, or their spinal cords crus hed.† In addition, when an animal is used for testing in a laboratory they are kept away from most of their natural wants and needs. For example, they are confined to barren cages, socially isolated, and psychologically traumatized.There are many animal deaths that were unnecessary due to animal testing. That means animals who were put to sleep because they survived the testing. Jane Goodall stated that â€Å"in the name of science or medicine, animals are subjected to countless invasive, frightening andShow MoreRelatedEssay on Animal Testing Ethics646 Words   |  3 PagesAnimal Testing Ethics Is animal testing right or wrong? No one has really answered that so far. Everyone has their own opinion about it. I personally think that if we are not abusing the testing it should be allowed. I dont think it is necessary to test animals for every little thing that goes on the market but sure why not when it relates to a life or death thing like cancer. How else would we make sure the medications wouldn’t kill us? Safety tests are conductedRead MoreThe Pros And Cons Of Animal Testing1506 Words   |  7 PagesMore than 100 million animals are killed in the United States annually for biology lessons, medical training, curiosity-driven testing, and chemical, drug, food, and cosmetics testing. Animal testing in America has lasted for many years. It has long been viewed as a way to find cures for human diseases and test the safety of consumer products. However, animal testing is very costly and wastes time compared to other options. Many test subjects even die due to experiments. Human anatomy is also veryRead MoreAnimal Testing: Pros and Cons Essay1021 Words   |  5 Pages The ethical treatment and testing on animals is a widely controversial subject in the field of zoology. Views on animal testing range from positivity to full negativity. Animals such as mice and rats have been found to have psychological and genetic similarities that relate to humans which make them perfect for the experimental trials. Before various products are put out for humans consumption, animals are the most common way for companies to see if their new inventions work. The benefits andRead MoreThe Ethics Of The Animal Welfare Movement Essay1727 Words   |  7 Pagespractice of testing and then murdering innocent animals for medical research and cosmetics is immoral. Public policy establishing the animal welfare movement began in Great Britain with the passage stating an act in 1835 to consolidate and amend the several laws relating to the cruelty and improper treatment of animals. In 1911 the Parliament passed the â€Å"Protection of Animals Act, and it is still enforced currently. This policy was established while permitting humans to use animals as test subjectsRead MoreThe Importance Of Animal Testing1240 Words   |  5 Pages Animal testing has long played a part in the science of testing, and it still plays a very important role in the medical world. Testing on animals in order to create a cure for AIDS is one thing, but testing on animals for human vanity is another. Animal testing is used to test the safety of a product. It has kept some very unsafe substances out of the cosmetic world. However, in this day in age, animal testing is not the only way to test the safety of a product. Animal testing in cosmetics hasRead MoreThe Effects Of Genetic Modification On The Environment And The Human Race1475 Words   |  6 PagesAlthough many oppose the genetic modification of crops, genetic modification also poses an opportunity to lower the price of crops and increase production, which could help solve world hunger. While it may seem like negative effects would be outweighed by the possibility of solving world hunger, an important issue, the conceivably detrimental effects on the health of the environment and the human race would outweigh the humanitarian goal of stopping world hunger. Genetic modification of crops isRead MoreGenetically Modified Organisms By Margaret Atwood926 Words   |  4 Pagesincrease food supply with higher yields, genetically modified organisms should be regulated to a certain extent for the sake of society s overall wellbeing. Because there has not been enough long term testing on GMOs to detect possible problems, everyone’s health could be suffering. There are few laws regulating genetically modified organisms due to the fact that they have not been around for a long time. No long term testing has been concluded, therefore there is no scientific conclusion when itRead MoreThe Dangers Of Testing Cosmetic Products On Animals1496 Words   |  6 PagesAbstract Many of the largest brands in beauty s billion dollar industry are still continuing to test products on animals. Based on prior knowledge, there are various companies that do not test on animals. While there are big brand companies that continue to test on animals, like mice and rabbits. The purpose of this research is to examine the dangers of testing cosmetic products on animals, along with examining possible effective and safe ways to test products. Gathering information through qualitativeRead MoreEssay about Rogerian Argument of Genetic Engineered Foods1161 Words   |  5 PagesRogerian Paper: Genetically Modified Food â€Å"Biotechnology has been used for more than 6,000 years for lots of interesting and practical purposes: making food such as bread and cheese, preserving dairy products and fermenting beer† (Biotechnology - Promising a Brighter Future for the World). Although we do not always realize it, biotechnology is a huge part of our everyday lives, from the medicine we use to keep us healthy, the fuel we use to take us where we need to go, and even the food weRead MoreShould Animal Testing Be Used For Scientific Or Commercial Testing? Essay1405 Words   |  6 Pagessemester. Animal testing is a broad and controversial topic to many people because scientist and doctors are testing products on animals. Instead of testing on animals there are other ways to test products on. To prevent animal testing, one can buy cruelty-free products, educate others, help stop cosmetic testing or make donations to organizations that are against testing on animals. For my topic, I choose to resea rch whether animals should be used for scientific or commercial testing. I intend

Analysis Of Gary Steiners Animal, Vegetable, Miserable

The essay of Gary Steiner, â€Å"Animal, Vegetable, Miserable,† advises that a vegan lifestyle is an ethical lifestyle. He is a strict vegan which means no meat, cheese, eggs, or anything that contains animal products and byproducts. Steiner seems to be an animal rights advocator, and his essay pushes his beliefs with the hope that his opinions will gain the attention of people in American. The written responses to Gary Steiners article, â€Å"Ethical Choices in what We Eat† argues and agrees with his pro-vegan argument. Many conflicts in the use of animal products in our lives, but the tone of his essay can sometimes undermine the reader affecting his cause to help eliminate animal slaughter. Steiner goes straight to the reader’s emotions†¦show more content†¦JeanÅ› quote, â€Å"Farm animals also benefit from the humane farming movement, even if the animals welfare changes† (849) concludes the life of the animals you raise yourself. According to Steiner, even vegetarians and other people, committed to fighting against animal cruelty, are not enough to create a vegan law. The author ‘s complains about the difficulties of managing his strict vegan lifestyle are meant to highlight his dedication and determination, but can come off as whining. When Steiner states, â€Å"You just haven’t lived until you’ve tried to function as a vegan in a meat-crazed society† (847), it seems as if he is about to relate a part of his life that the reader can empathize with, but it turns out to be nothing but a springboard to launch a self-centered diatribe in which he laments how difficult his commitment to the strict vegan way of life is to maintain. The quote, â€Å"To go down this road is to stare headlong into an abyss that, to paraphrase Nietzsche, will ultimately stare back at you† (847), appeals to pathos because this is meant to provoke sympathy for the reader. Chris Taylor, a formers reader of Steiners article, agrees with the frustration that vegans go through. As he states â€Å" When one â€Å"goes vegan,† what seems obvious to that person is ridiculed by a large part of society† (850) as though they feel separated between worlds. Steiner and Chris are both implying that it’s hard being a vegan in aShow MoreRelatedAnimal, Vegetable, Miserable By Gary Steiner1095 Words   |  5 Pagestraditions, to what they know. Gary Steiner’s Essay â€Å"Animal,Vegetable, Miserable† evaluates society’s procedure when it comes to animal consumption. He further explains his take on things, and why the stance of being a vegan in today’s society can be a very hard one. In the segment of â€Å"The Ethical Choices in What We Eat† is an array of analysis and opinions back to editor involving the essay, â€Å"Animal, Vegetable, Miserable† by Gary Steiner. Including thoughts on Steiner’s argument and what it truly meansRead MoreAnimal, Vegetable, Miserable938 Words   |  4 Pages In November 2009, Gary Steiner, a Philosopher, author and Professor at Bucknell University, wrote an article in the New York Times entitled, â€Å"Animal, Vegetable, Miserable.† In the article, Steiner discusses how unethical he believes it is to use animals for human consumption. In addition to consuming animals, Steiner writes that it is inhumane to use any products that were made from sacrificing animal lives. The article goes on to say that recently, more and more people have become interested in

Human Resource Management Of Standard Chartered Bank Essay Example For Students

Human Resource Management Of Standard Chartered Bank Essay The chief intent of human resource direction is to make and to maintain the balance between the house ‘s ends and the involvements of the employees. Standard Chartered is the universe ‘s prima promising markets bank. It is headquarter situated in London.A Its concerns though, have ever been overpoweringly international. Standard Chartered is name after two Bankss, which merged in 1969. They originally have known as the Standard Chartered Bank of British South Africa and the Chartered Bank of India, Australia and China. Outline1 2. HRM Activities of SCB:2 2.1: Human resource planning:3 Prediction:4 Who is responsible for:5 Good Practice Indexs:6 Standard Chartered Bank ‘s Structure:7 Workforce Analysis ( Supply and Demand )8 2.2: Recruitment and Choice:9 Whom are enrolling the SCB?10 Recruitment Standards:11 A Choice:12 Employee wellness, wellbeing and safety:13 2.3:Â  Compensation and utility:14 Compensating and usefulness the Gross saless Force:15 Executive Compensation and utility:16 3.Aims:17 3.1 Performance makes a different survey of in Pakistan:18 4. Human Resource Model:19 5.1 Human Resource Planning:20 Prediction:21 Who ‘s responsible for it?22 Good Practice Indexs:23 Standard Chartered Bank ‘s Structure:24 Workforce Analysis ( Supply and Demand )25 5.2: Development26 The Initial Two Old ages:27 Long Term Training:28 Accreditation Internal29 i.Orientation:30 ii. Product Training:31 iii. Skill Training:32 iv. On-job Training:33 v. Self-learning:34 vi. Management Developmen t Training:35 vii. Specific Competency Training:36 viii. Learning and Development:37 6.Analysis38 HR Planning:39 1.1 Recruitment:40 1.2 Choice:41 1.3 Training A ; Development:42 8: Suggestions43 Conclusion 2. HRM Activities of SCB: HRM means Human Resource Management which activities are plans designed in response to accomplish those objectives.HRM patterns have shown to be valuable to any company ‘s success. Thus to be successful in a planetary market topographic point, the challenge for all concerns irrespective of size is to put in human resources. They need to choose and retain gifted employees, undertake employee preparation and development plans and dismantle traditional bureaucratic constructions that limit employee ‘s ability to be advanced and originative. 2.1: Human resource planning: Human resource planning is the procedure of consistently reexamining human resource demands to guarantee that the needed Numberss of employees with the needed accomplishments are available when needed. Human resource be aftering involves calculating the Numberss of people which will needed by the bank at Standard chartered Bank, and so working out the best manner of obtaining so every bit good as when they are indispensable. Prediction: Prediction is the major map of the bank ‘s HR section. The prediction activities include: 1.Workforce Numberss in adequate item to be utile. 2.Likely alterations to the work of the Bank. 3.Work force supply – this involves calculating the fluctuations in the current work force estimated to happen over the undermentioned old ages. 4. Contact on budgets and fiscal support. Who is responsible for: It is easy to switch liability and say that forces and human resource sections should transport out HR development, but it should be the concern of every director. As the Bank, operates in a dynamic environment where new and advanced patterns are often emerging ensuing in altering client ‘s desires. Good Practice Indexs: Standard Chartered Bank makes certain that effectual human resource planning procedures are in topographic point when, 1.Appropriately, skilled people are available to be deployed in the Bank ‘s to run into forecast work demands. 2.The Bank ‘s construction provides with chance for appropriate calling development, and is perceived to lend to effectual and efficient work patterns. 3. Relevant work force informations is readily available to inform direction determination doing on human resource issues. Standard Chartered Bank ‘s Structure: The Bank ‘s construction is the agencies by which the work of incorporate to guarantee that the aims and activities of single work squads and sections match the overall ends. The construction of the Bank provides range for the flexible deployment of people to advance equity, occupation satisfaction, motive and committedness to ends ; every bit good as supplying entree to career development. Workforce Analysis ( Supply and Demand ) The valuable assemblage and analysis of work force statistics tendencies in the work force to be consider with the particular demands for skilled and qualified people to piece the corporate purposes to be kept in head. Workforce figures and analysis support Bank ‘s efficiency and effectivity by supplying a steadfast footing for human resource planning. Any information garnering systems in topographic point should back up manages and be reactive to their demands every bit good as being easy reachable in the topographic point of work. 2.2: Recruitment and Choice: The Bank ‘s Management Trainee Development Scheme takes topographic point in Karachi, where they recruit direction trainees. Alternatively, campaigners can use to their local metropoliss. It is the purpose ofA managementA to enroll immature, bright, energetic and enthusiastic alumnuss and station alumnuss. Whom are enrolling the SCB? Bright, immature, alumnus or a postgraduate individual, who can non wait to get down his/ her calling in the fiscal sector. Consistent academic performing artist throughout his/her instruction. Career-oriented individual Energetic, ambitious, advanced and business-oriented individual. Recruitment Standards: Standard Chartered Bank recruits the most gifted persons from the external market to supplement their internal grapevine of endowment. Their Human Resources section provides counsel on the usage ofA A psychometric trials and has robust enlisting standards to guarantee that all campaigners are treated reasonably, every bit and with regard. It has a planetary Graduate Recruitment Program ; where in the part of 150 alumnuss are recruited each twelvemonth on a direction trainee plan across all concerns, maps and states. A Choice: The choice standards of Standard Chartered are based on cognition, accomplishments and endowment. They are committed to supplying equality of chance to all employees, irrespective of gender, age, race, nationality, cultural beginning, disablement, or matrimonial position. They are committed non merely to supplying equality of chance to all employee, but besides placing what alone strengths each single brings to the functions they carry out and the development of these strengths. Employee wellness, wellbeing and safety: Standard Chartered Bank believes that the wellness and wellbeing of their workers and their household is most of import. They are dying non merely about the physical wellness of their employees, but besides their mental and emotional well- being. Standard Chartered has policies A ; patterns that provide for a safe and healthy working environment. They place importance on the safety and wellbeing of their staff, communities and on the consequence its working and operational procedures have on the environment. They are continually developing policies and patterns designed to keep the highest appropriate criterions. 2.3:Â  Compensation and utility: The compensation bundle provided to the employees can split into two classs of Slandered Chartered Bank. One is the gross revenues forces, who are counterbalance on their ability to run into their marks. Second is counterbalancing the executives who are responsible for the overall maps of the Bank. Compensating and usefulness the Gross saless Force: How the Bank present itself to its for net income every bit good as single clients is dependent upon the capableness of its gross revenues force. These are the individuals who take an active attack is acquiring the message out about the Bank ‘s goods and services. How efficaciously the gross revenues squad markets the Bank and in tally, how successful it is, is in a consecutive line related to the gross revenues costs plan. The key to a successful sale compensation plan is achieved in three stairss: Clearly indispensable gross revenues ends that are realistic but disputing None EssayTraining in specific merchandises or proficient accomplishments. Work-based assignments in several concern or map i.e. making a occupation in a peculiar section for a period of clip. Cross-functional fond regards – sing short period spent in another concern or support map. Long Term Training: Development and preparation does non halt after two old ages. After this initial preparation, the employees are faced with internal development plans, business-related surveies and professional makings, and the bank offers the chance to develop accomplishments through externally accredited classs. These are designed in concurrence with top universities and concern schools including graduate student, MBA. Accreditation Internal External Schools Executive Development MBA Diploma in Management Certificate in Management Foundation Course Induction Course i.Orientation: Every staff member connection step Standard Chartered Bank has to go to a 2-day across-the-board way to acquire a feel about the Bank and its concern. This orientation plan provides a good opportunity to run into with seniors A ; co-workers and to construct up the squad strength. ii. Product Training: The merchandise preparation is supplying hard currency merchandise preparation, operational preparation etc. To assist the related staff to larn more about the merchandises is that the Bank is supplying. iii. Skill Training: The bank provides a batch of accomplishment related preparation e.g. recognition workshop, gross revenues A ; dialogue accomplishments, undertaking direction, etc. to assist staff heighten their accomplishment in peculiar facets. iv. On-job Training: Staff members are continuously involved in the acquisition procedure in the signifier of on-job preparation. Therefore, a batch of on-job preparation chances and occupation rotary motion to increase staff ‘s exposure are supplying. v. Self-learning: The bank sends out Cadmiums and books to staff for them to analyze on activate cognition, recognition cognition etc and staff will take when he/she will go to the Trade Skill Assessment ( TSA ) and Credit Skill Assessment ( CSA ) . vi. Management Development Training: In this preparation plan, the employees are giving strategic positions and concern ends direction accomplishments ; people direction, networking and frequenter focal point abilities to better understand and pull off their occupations. vii. Specific Competency Training: Specific Competence Training is to guarantee that the staffs excel in merchandise cognition, dictatorial and alone techniques needed for the fastidious place. viii. Learning and Development: Standard Chartered recognizes that it is indispensable that they have the best people equipped with the right accomplishments and cognition to move upon their functions to the highest criterions. They went gifted professionals, who seek self-development chances together with go oning adept development. In return, the Bank offers exceeding preparation and development. They focus development on where they believe that they will acquire the greatest return, by developing employee ‘s strengths. 6.Analysis HR Planning: HR Planning pattern consists of prediction, end background and strategic planning, and plan operation and rating. Hour directors should try to detect the supply of and claim for an mixture of types of human resources. The primary end is to foretell countries within the organisation where there will be chance labour deficits or excesss. A Operates in a dynamic environment where new and advanced patterns are often emerging ensuing in altering client ‘s demands as the Bank. Not merely this, the demands on bing staff resources swing in order to keep the status of services, it becomes even more critical that all directors contribute to HR planning in a building manner. 1.1 Recruitment: Human Resource Recruitment is defined add any pattern or activity carried on by the organisation with the primary intent of placing and pulling possible employees. The end of an secretarial enlisting plan is to guarantee that the society has a figure of moderately practised appliers ( who would happen the occupation acceptable ) to take from when a vacancy occurs. Standard Chartered Bank recruits the most artistic persons from the exterior market to supplement our internal conduit of endowment. Their Human Resources section provides counsel on the usage of psychometric trials and has robust enlisting standards to guarantee that all campaigners are handling reasonably, every bit and with high sentiment. It has a planetary Graduate Recruitment Program ; where in the part of 150 alumnuss are enrolling each twelvemonth on a direction trainee plan across all concerns, maps and states. 1.2 Choice: Any organisation that intends to vie through people must take the uttermost attention with how it chooses organisational members. Personnel choice is the procedure by which companies decide who will or will non be allowed into their organisation. Several generic criterions should be run intoing in any choice procedure, which are dependability, cogency, public-service corporation, and legality. Standard Chartered selects employees based on cognition, accomplishments and endowment. They are committed to supplying equality of chance to all employees, irrespective of gender, event, nationality, age, disablement, cultural beginning, or matrimonial position. 1.3 Training A ; Development: Training refers to a planned attempt by a company to ease the acquisition of job-related cognition, accomplishments, or behaviour by employees. Standard Chartered provides a model within which the employee can place the preparation and development demands. Such preparation provides a consistent criterion of direction larning throughout Standard Chartered. It besides enables the employees to take all of the plans or survey for single faculties harmonizing to their peculiar development demands. Development Programs are carried out in the first two old ages of connection, applicable to all direction trainees, across the Bank. Each concern and map would make up one’s mind the appropriate development demands for each person, within this overall model. 7.Performance Appraisal: Each organisation must make and pass on public presentation steps that reflect its alone scheme. Performance direction is the procedure through which directors guarantee that employee activities and end products are congruous with the organisation ‘s ends. It is cardinal to deriving competitory advantage. A well-executive public presentation direction program enables an organisation to accomplish critical ends such as: 1. Acknowledge the attempts and parts of current staff. 2. Reward staff with compensation straight linked to public presentation. 3. Motivate staff to improved public presentation. 4. Orient staff towards end accomplishment. 5. Retain cardinal employees utilizing competitory compensation plans. 6. Attract choice employees with an effectual public presentation direction system. The cardinal elements of a Performance Management System include the followers: A Formal Compensation Philosophy Statement Salary Administration Program Job Evaluation System Performance Appraisal System Reward Programs 8: Suggestions Based on the survey, several suggestions have been doing. These include: In order to successful demeanour the public presentation measuring procedure, Standard Chartered Grind lies Bank should explicate effectual internal and external communicating mechanism. A conceptual model understood by all degrees of the bank should be developed. Accountability for consequences must be clearly defined and good understood. Performance measuring system must supply intelligence for determination shapers instead than merely roll uping informations. Compensation, wagess and acknowledgment should be linked to public presentation measurings. Performance rating should be positive and non punitory. Employees should be specific as to what is expected from them so that they direct their attempts towards accomplishing those outlooks. Feedback on the rating should be provided to the employees so that they can better their public presentation. Last, public presentation measuring systems should non be seen as an terminal, but a beginning. Conclusion Today Standard Chartered is the universe ‘s prima emerging markets bank using 30,000 people in over 500 offices in more than 50 states chiefly in states in the Asia Pacific Region, South Asia, the Middle East, Africa and the Americans. The new millenary Ba brought with it two of the largest acquisitions in the history of the bank with purchase of Grind lays Bank from the ANZ Group and the acquisition of the Chase Consumer Banking operations in Hong Kong in 2000.

Advertising and sale promotion for enterprise car renter Hemel Hempstead Branch

Adverting and sales promotions are integral parts in a product cycle; they are tools of an effective marketing strategy. Advertising We will write a custom critical writing sample on Advertising and sale promotion for enterprise car renter Hemel Hempstead Branch specifically for you for only $16.05 $11/page Learn More How well a company markets its products has an effect on the success of the product, the car rental business in the United Kingdom is on the rise, there is high competition in the industry thus to remain competitive, a country need to develop effective adverting and sales promotions approaches (Barney, 2007). When developing an international marketing strategy for car rentals, the company needs to consider some crucial factors that are likely to affect the campaigns. Enterprise car renter has opened a new branch at Hemel Hempstead, Hertfordshire UK; this paper discusses adverting and sales promotions that can be effective for a rent-a-car company. Advertising Advertising is a continuous process where a company creates awareness and sells special attributes that its company has; it is a tool of marketing, which aims at creating a close linkage between customers and a company’s products. As much as people may have the idea that there are rental companies, the specific company need not to assume that people will flow in its premises, it needs to develop strategies that define its packages and how its services are. Advertising creates awareness of a company existence and offers the company a chance to sell its strong holds to the people. To create an effective adverting system between Enterprise car renter in the United Kingdom and the target market, the company should undertake different options depending with the specific target market it will be targeting. An effective marketing campaign covers all the likely buyers of the product. To market the car rental services, takes two folds, guaranteeing the target ma rket that the vehicles operated by the company are quality and the drivers and the rental contract are good. Communication is an integral part of advertising, advertising is all about how effectively one is able to communicate on the existence of a certain product. Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company needs to adopt an integrated Communication marketing strategy (MARCOM), to support the system and tools of advertisement that the company aims at suing; MARCOM is a marketing strategy that incorporates different marketing strategies to have one strategy that can effectively fight their competitors. The areas that the approach looks into/ the approach that the communication strategy looks into are developing effective advertising strategy, adopt a personal selling strategy when appropriates, create good Public relations and the use direct marketing. Marketing strategies that incorporate the four dimensions of communication will be effective. To venture the market, the company should use a penetration pricing approach; the model advocates for a low pricing method where an organization sets its prices at a low rate than that offered by the competitor; the aim of the approach is attack a large mass of people to the products. When the company comes with low offers, then it is likely to attack a large population of customers and build its brand name through the large customer base. In most cases, the penetration-pricing model is the price that a company has to break even. Initial adverts should assist the company to penetrate the market with its services and the focus should be shifted from making a financial gain. The tools of communication that the company should use are electronic media communication, print media, internet and word of mouth (Kerin Peterson, 2009). Electronic media adverts There are a number of electronic media that the company can use, they include televisions, radios, the internet, billboards and mobile phones, when using this approach, the most important aspect to consider is to structure catching adverts and play them when the target market is expected to be using, listening, or watching the media.Advertising We will write a custom critical writing sample on Advertising and sale promotion for enterprise car renter Hemel Hempstead Branch specifically for you for only $16.05 $11/page Learn More Print media They include periodicals and dailies, brochures and magazines, when advertising using the print media, a selection of the media that will reach the target customer is crucial, brochures should be placed in areas that the target customers are likely to pass by. Sales promotions Selling is an activity in the entire marketing where a company embarks on measure that will persuade a customer to part with resources for value offered by the company. However, all marketing efforts aim at supporting selling activities. Marketing is the simulating force for sales; it creates a path and foundation that sales people can build on. Marketing improves the environment of sales where they may call sales people to assist them in expanding and creating more market for goods and services like sales promotions, advertising, and creating new sales channels. There is much interaction between selling activities and marketing activities. They have a similar goal of creating awareness and more business for a company but they do it at different levels In a successful sales promotion strategy, the company should consider 4Ps of marketing, however, the most important elements to consider are: Target market The sales and promotion strategy should be responsive and catching to the target market; different markets require different approaches to marketing so the company should consider the best approach for a particular market; sales approaches include discounting and spe cial arrangements with the customers. The kind of cars available for hire are likely to be used by different classes of people, the sales men should be aware of the category of vehicles to sell to which class of people.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Use of personal selling The company should use a personal selling approach to target the potential customers. When using personal selling, the company should take advantage of technological developments like social networks and mobile phones. The marketing departments should develop close relationship with customers a move that will facilitated the development of customer loyalty. Direct selling is also crucial in the development of strong brand name and collection of customer information necessary for product improvement and differentiation (Barney, 2007). A strong element of direct selling is the use of sales people who are well versed with the target market, they should be sent to companies, individuals and government institutes. The company should use pull and push strategies of sales promotion: Under the push approach, a company uses the available resources to create awareness and make product affordable to the target customer. It is an approach, which uses discounts, and low pricing that are irresistible to customers. Under the pull approach, massive advertisements and persuasion mechanisms are adopted to ensure that an organization’s products knowledge of existence has been created. The end user and the promoters are at close links and interact in the course of advertising. Conclusion When Enterprise car renter opens a new branch in the United Kingdom, it needs an aggressive advertising and sales promotion exercises, the main concern is creating awareness and increasing the market base. Depending with the target market, the advertising and sales promotion to adopt varies, it is important for a company to understand the target market and develop effective sales and advertising strategies. References Barney, J. (2007).Gaining and sustaining competitive advantage (3rd ed.). Upper Saddle River, NJ: Pearson Prentice Hall, Kerin, R. Peterson, R (2009). Strategic Marketing Problems: Cases and Comments (10th ed.). Pearson Education. This critical writing on Advertising and sale promotion for enterprise car renter Hemel Hempstead Branch was written and submitted by user Claire Kane to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Video Games and Violence in Ch essays

Video Games and Violence in Ch essays In todays world childrens choice of entertainment are video games, most of which are violent and involve killing. This raises a big question as to whether or not violent video games cause violence in children. First things first; video games are fantasy and people should be able to tell right from wrong. Video games also have some benefits like stress relief. People should not be blaming violence in children on video games. Violence has been around forever. Video games should not be considered as a major contribution to violence in children. Playing video games are not going to inspire someone to kill; there must be an ambition to kill. Kids cant simply walk down the street find an AK-47 and begin to shoot people. People just dont go up to a random person and try to fight them for no reason. Video games are fantasy; any mentally stable person knows that. People have gotten the wrong impression that video games turn people into violent killing machines. Video games may improve accuracy but they do not give the urge to kill. The reason the army uses the video game Doom II as a training tool is that it improves accuracy, mental alertness and somewhat desensitizes them, but the games however are unrealistic enough for that much of an impact. Video games can also have some beneficial aspects about them. A lot of people find video games as an excellent source of stress relief. Why go out and try to fight someone that has made you really mad, when you could just pick up a controller and take your anger out on some person in a video game. There are also a lot of video games that have a certain educational value to them, even the violent ones. Most games require you to read a lot in some of their manuals, which also adds to the benefits of playing video games. One other benefit of playing video games is that it improves your hand eye coordination and attention to detail. ...

Franchises as a Form of Business Start-up Essay

Franchises as a Form of Business Start-up - Essay Example The Franchisee finds it easier to pay the initial and the royalty fees which are way lower than the required capital cost. At a time when the cost has become an important aspect of the business, Franchising has become a winner for international companies that intend to penetrate as many markets as possible in their global business design strategy. McDonald's is among companies that have a franchise in an effort to expand their business within new markets. The organizations have profited from rapid expansion, use of effective business models and reduced cost entering new markets. From this note, franchising has become a popular practice due to its efficiency in business start-up. Â  In the modern business industry, organizations are experiencing pressure to start new businesses in the international market as one way of appealing to bigger geographical space. One major driver for expansionism in business is the saturation of local business markets. Before the 21st century, organization sharply focussed on the expansion of business within the local markets due to the increasing demand for products within such markets. However, the demand in the local markets has reached a plateau phase and organizations can make little profits from these markets (Francois & Wooton, 2010). When demand remains flat, organizations are at the risk of incurring losses as expenses go higher while the profit remains constant (Garg, Priem & Rasheed, 2013). Consequently, organizations are forced to move out of the local markets and consider entering into new markets. Therefore, fall in demand within local countries has forced organizations to consider appealing to a broader geographica l coverage as the only way to remain profitable. Â  Secondly, the upsurge of competition within local markets has motivated organizations to consider launching international business strategies.

GASTRO ESOPHAGEAL REFLUX DISEASE Essay Example | Topics and Well Written Essays - 1250 words

GASTRO ESOPHAGEAL REFLUX DISEASE - Essay Example GERD is a risk factor for Barrett’s esophageal (BE), which also predisposes patients to esophageal adenocarcinoma (EAC). Patients diagnosed with GERD require proton pump inhibitors therapy as a mechanism to prevent the occurrence of BE and EAC. This paper is a research of the current studies on GERD and a review of a case study for a child suffering from GERD. Case Study The case study is of an 8 year old boy who experienced headaches and neck pain. The child had started complaining of the pain four years before the mother consulted a chiropractic doctor. The child had developed pain after riding in a â€Å"dodge ‘em† car. An emergency stop worsened the pain, which forced the mother to seek medical assistance. The severity of the neck pain had reduced before consultation, but the intensity of headaches had remained constant. Other symptoms included bouts of dizziness and nausea caused by neck rotation, heavy nausea in the morning, and severe neck pain and vomiting after meals. The child also experienced abdominal pain over the stomach, recurring bronchitis and migraine as a result of the family history. The doctor performed a physical examination that showed normal growth and development. Neurological, abdominal, cardiovascular, and respiratory examinations did not exhibit abnormal findings. Restrictions on segmental motion on upper cervical spine and sacral dysfunction were observed after a chiropractic spinal evaluation. The doctor also observed Shimizu reflex on the upper right hand side indicating an upper cervical problem (Jonasson, and Knaap, 2006). Using the above information, the doctor made a diagnosis of cervicogenic headache and abdominal pain. The doctor believed the pain had a somatovisceral origin. The diagnosed problem was believed to be as a result of upper cervical complex subluxation and milk allergy. The doctor proposed treatment involving a combination of chiropractic manipulation of upper cervical complex and cranial tre atment. This led to a temporary reduction in headaches and unchanged abdominal pain. The mother sought another opinion from a children doctor after seven treatments. The second consultation revealed regular colic, constant reflux, and periodic regurgitation of undigested food. These symptoms aggravated when the child assumed a recumbent posture. Abdominal pain on the stomach and lower chest made the doctor alter the initial diagnosis to GERD. The patient was referred to his general practitioner for GERD treatment and follow-up contacts revealed that the condition had improved immensely (Jonasson, and Knaap, 2006). Current Research History of the disease The prevalence of the disease has increased worldwide due to rising obesity and medicines that affect LES functions. Studies have indicated that approximately one third of the US population complain of GERD symptoms monthly (Narmeen and Woodward, 2013). Women have a higher rate of experiencing GERD symptoms than men. Western countrie s have a high prevalence ranging from 38 percent in Northern Europe to 9 percent in Italy. Annually, over 100 million proton pump inhibitors are prescribed to GERD patients in the western world. The high prevalence in western countries can be attributed to lifestyle, which is a major predisposing factor. The condition is a predisposing factor for esophageal cancer, which affects about 400, 000 people worldwide (Vats et al, 2006). Patients experience loss of appetite and damages to the lungs, throat, and ears due to excess